Jun 16, 2022
Into hibernation, working from home with disrupted brazil phone number list family life to boot.Normal demand curves no longer look normal. I took a look at one of our “normal” clients to see how search volume changed before and after the crisis. Weekends are adjusting, lunch break and “commuting to work” peaks have flattened out. We remember volume nose dive friday + saturday night. We saw a slight increase on sunday evening as people returned to brazil phone number list their computers. The current state is…well, different. I suspect it will be different for your accounts as well. Chances are your curves have changed - you should brazil phone number list check if your assumptions are true. We can also expect the geographic volume to change significantly. People are no longer commuting, so we can expect a change in searcher behavior around cities. Crises (especially covid) affect different cities, states, and regions in different ways. As social distancing brazil phone number list regulations have evolved, you can also expect regional search behavior to evolve. Double-check your geographic bid modifiers and budget allocations Is pre-crisis performance still valid in times brazil phone number list of crisis? I won't go into detail about changes in device performance (as many have already), but device behavior also changes drastically in a crisis. Especially in the time of coved, if consumers are immobile, they need a mobile device less. Adjust accordingly. Inventory and the news cycle will likely influence each other humans are irrational creatures by nature. We make decisions based on what we brazil phone number list observe and react to what we see, rather than relying on a clear plan of action. In times of crisis, it grew by a ka billion.